10 Television Advertising Techniques
Course Code: ELADADP457
Lesson Code: DIP457
Course Overview: This topic will equip students with the necessary techniques available for television advertising techniques and the requisite essentials to consider when using each of the techniques.
Lesson Outcome: Learners will be able to;
1. identify the various techniques and the differences between techniques.
2. Understand how each technique works and how to create them
3. Understand the 3 essentials underpinning the techniques:
– Rationale
– Informational
– Emotional appeal
Mode of Delivery: LIVE INTERACTIVE LECTURE and Infographia Interactive Slides (IIS)
Plenary: Assignment
Lesson Test: MCQ Quiz
Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist
Copywriting involves a lot of planning.You need to know what the consumers want and if it will benefit all consumers.In order to promote a product or service ,a good message must be carried out so consumers can naturally promote your product or service.It involves a lot of skillful communication.
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Very educative. Well done Mr Yaw Odame Gyau
Thanks Sir for this wonderful platform that helps to educate us. Much grateful
Edith Brago Azong
DCS21243
Group Two
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Great content. I really enjoyed the lesson on TV production roles and responsibilities
Thank you Sir
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This site is very educative and at the end of me watching the copywriting video, I have been able to Learn the two definitions of copywriting.
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The lesson on copy format is very educative.
T
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✊?✊?
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Thank you Eladhub, for this opportunity.
Very educative.
Please look at the following on the video;
1. Under types of headlines we have benefit headline. I saw ‘BUT-one-get-one free. Should it be BUY instead?
2. Under types of body text, we have HOMOUR copy. Should it be HUMOUR instead?
Lastly under signature, I saw award …, that part was too fast for me.
Thank you sir.
Quality content. Loving the course
Thanks Sir we’ll understood
yes. It should be ‘BUY’. Thank you
Very educative thank you sir
Very well understood. Thank you
Thanks so much Sir!
I must commend you for this education. I learnt that before the production of an ad, there should be a central idea and the ad must be well planned by way of proper research etc.
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Thanks so much Sir for the provision.
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It really fit into the era, and wish all lecturers will use this style at this abnormal time without face-to-face meeting
This is one of the best online class I have enrolled in. Very educative nd straight to the point. Thank you sir.
Learning away from traditional class room setting from the comfort of our homes. The stress of joining ‘troski’ to and from lectures in long traffic will be a thing of the past. Sir,Thank you for the initiative and it will go a long way to benefit us all.
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Learning made easy from the comfort of our homes. Times of long stay in ‘troski’ to and from campus is on hold for now. Thanks for the initiative,sir.
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Sirv
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Thank you sir for the lesson,but sir it’s too fast
We really appreciate your efforts to making learning easier through this your medium.
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Simple and understanding ?
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Thank you sir