Course Code: ELADADP201

Lesson Code: DIP217

Course Overview: This lesson is quiet advanced with practical scenarios that provide insights into how to actually gather information for a creative brief which is necessary for the creative work. The emphasis is on creatives. Only on Elad

Lesson Outcome: Learners will be able to explain and practically engage professionally in any brainstorming exercise for an advertising campaign. And also understand the process involved in collecting data as insights to help your creative ideas. The focus is on Creatives.

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

BRIEF AND GOAL FORMULATION – PART I
BRIEF AND GOAL FORMULATION – PART II

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