Course Code: ELADADP211

Lesson Code: DIP213

Course Overview: Idea management process in the advertising agency is a very practical process which begins with brainstorming based on information available. This topic introduces the chronological approach to managing ideas which is followed by the BRAINSTORMING PROCESS in the next lesson

Lesson Outcome: Learners will be able to explain and practically engage professionally in any brainstorming exercise for an advertising campaign.

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

IDEA MANAGEMENT PROCESS – PART I
IDEA MANAGEMENT PROCESS – PART II

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