Course Code: ELADADP201

Lesson Code: DIP215

Course Overview: Brainstorming for creatives requires practical step-by-step process, based on insights gleaned from the Advertising Brief. The ultimate goal is to ensure that “form match content”. Learn how to brainstorm to create your promotional message.

Lesson Outcome: Learners will be able to explain and practically engage professionally in any brainstorming exercise for an advertising campaign. And also understand the process involved in conceiving ideas and executing the idea in to a real ad.

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist

Brainstorming For Creatives

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