Course Code: ELADADP457

Lesson Code: DIP457

Course Overview: This topic will equip students with the necessary techniques available for television advertising techniques and the requisite essentials to consider when using each of the techniques.

Lesson Outcome: Learners will be able to;

  1. identify the various techniques and the differences between techniques.
  2. Understand how each technique works and how to create them
  3. Understand the 3 essentials underpinning the techniques:
    • Rationale
    • Informational
    • Emotional appeal

Mode of Delivery: LIVE INTERACTIVE LECTURE and Infographia Interactive Slides (IIS)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist

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