10 Television Advertising Techniques 

Back to: Advertising Production Dip

Course Code: ELADADP457

Lesson Code: DIP457

Course Overview: This topic will equip students with the necessary techniques available for television advertising techniques and the requisite essentials to consider when using each of the techniques.

Lesson Outcome: Learners will be able to;

1. identify the various techniques and the differences between techniques.
2. Understand how each technique works and how to create them
3. Understand the 3 essentials underpinning the techniques:
   • Rationale
   • Informational
   • Emotional appeal

Mode of Delivery: LIVE INTERACTIVE LECTURE and Infographia Interactive Slides (IIS)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist