Course Code: ELADADP457
Lesson Code: DIP457
Course Overview: This topic will equip students with the necessary techniques available for television advertising techniques and the requisite essentials to consider when using each of the techniques.
Lesson Outcome: Learners will be able to;
- identify the various techniques and the differences between techniques.
- Understand how each technique works and how to create them
- Understand the 3 essentials underpinning the techniques:
- Emotional appeal
Mode of Delivery: LIVE INTERACTIVE LECTURE and Infographia Interactive Slides (IIS)
Lesson Test: MCQ Quiz
Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist