Course Code: ELADADP201
Lesson Code: DIP205
Course Overview: This lesson is an introduction to Advertising Copywriting production: Definition, types of copy, the objective of copywriting, essential factors that copywriters must consider in the planning process.
Lesson Outcome: Learners will be able to explain the scope of copywriting and the essential factors to consider in the planning process.
Mode of Delivery: Doodly Interactive Lecture (DIL)
Lesson Test: MCQ Quiz