Back to: Advertising Production Dip
Course Code: ELADADP201
Lesson Code: DIP205
Course Overview: This lesson is an introduction to Advertising Copywriting production: Definition, types of copy, the objective of copywriting, essential factors that copywriters must consider in the planning process.
Lesson Outcome: Learners will be able to explain the scope of copywriting and the essential factors to consider in the planning process.
Mode of Delivery: Doodly Interactive Lecture (DIL)
Plenary: Assignment
Lesson Test: MCQ Quiz
The video has educated me well and also in a very simple vocabulary but sir please I want know why we can’t save the video
Constance, thank you for learning with us. Pls download the video from Youtube, but you have to subscribe to the channel first.
Thank you sir. This lesson was very interesting and understanding. One can easily get what it entails.
Thank you sir , this video was short, simple and educative
I enjoyed the video and learnt a lot, thank you sir.
Understandable and can be revisited at a later date
What exactly do you want to promote is it the joy and socializing that the product brings or it the speed and acceleration of the product that brings to the audience or the luxury and the cozinesss of the product or the service? Determine it
This is amazing, this lecture has enlightened my knowledge and understanding more on copyright. Thank you sir. Looking forward to learn more.
Thank you sir. Very simple and educative
Sir please can two competitors have the same brand
This lesson is easy to understand and very educative.
The lecturing is simple to understand . Sound is an appropriate tool needed in a broadcast advertising and a copywriter must plan for the benefit of his or her consumer
The lessons are easy to asses and I also learnt that a copywriter must be able to put words and visuals together to promote a product or service
With this education,I will surely be ahead of the competition.
Thank you very much Sir!
Thank you sir, the lesson was short and precise. Also it is self explanatory
Well understood sir. You made it easy and simple
Well understanding and educative
Short and easy to understand.The video has also enlightened my understanding more on copywriting.
Very interesting topic sir, i really enjoyed the vedio.
Great
Sir please must I try the product if I’m the one advertising it, so that I can know if the effects are the same per what the company said it does to avoid negative reviews and effects when the general public uses it. Because I can research on it but maybe the content in the product but be different or it can laboratory checked if possible?
Thank you for this lesson. I’ve learnt that copywriting needs planning, to conduct a research to get enough information about the product and service
Thanks for the lesson, it is self explanatory and easy to understand
Its interesting with simple explanatory..i really enjoy this short video
Thank you sir for the lesson i have learnt alot very educative, helpful and understandable God bless you…
It is a great app. Simple to understand the lesson but the writing is a little fast
Thanks for the enlightenment, I have downloaded the video and can revisit anytime. Good one
This is very insightful . I’m really glad .
Thank you sir.
Mabel Naa Amorkor Laryea
Dcs21502
The video has educated me and have downloaded the video. I have a problem with my phone at the moment. I’m Mabel Nap Smirked Larges. Weekend class. Dcs21502
Thank you very much sir this lesson is Very educative and understand
INDEX : DCS21243
GROUP: Two
Thank you sir for this platform for learning it’s so easy to assess and i have subscribed to the channel and downloaded the video as well for future reference
This is very educative and the explanation is very understanding
Thank you for this lesson sir, i have learnt alot, very educative, helpful and understandable. God bless you
Learning was quite easy. The app is very helpful since even after watching the video, you can still make corrections or visit the video again in case you need any clarification. Thanks sir. Easy to use app.
Very educative
Great initiative and very helpful.
Very interesting and educative
The video made it more easier to be understood i thank you so much Sir g9r this platform ??
This is the best online method of learning. Atleast I can go over and over again at anytime.
Great app
Phillip, Thank you for learning with us
Thank you for this educative lesson. The visuals makes learning it easy, interesting and it has broaden my knowledge on copyright.
It’s understandable thanks Mr. Gyau
Thank you sir .well understood.
The definition of copywriting by Belch and Belch is very easy to comprehend.
One also needs to be creative enough to be able to start copywriting process in order to persuade customers.
Asana, we are glad to have you as a learner on elad. keep it up and experience all our courses and interactive lessons. Interactivity is our priority
Thanks for the lesson. Very understandable ,I have learnt that has a marketer you have to know the qualities and features that consumers can benefits form your brand.
Very educative
Copywriting entails the writing of a copy (or text) of an advertisement.
Richmond, we are glad to have you as a leaner on elad. keep it up and experience all our courses and interactive lessons. Interactivity is our priority
This has really taught me the entire package of what copyright is about. Very simple and educative lecture
I like the fact that under each of the processes, sub-points were made available to support the main point being discussed for easy comprehension.
I love this style of teaching
One can revisit it anytime
And it’s simple
Melody, we are glad to have you as a leaner on elad. keep it up and experience all our courses and interactive lessons. Interactivity is our priority. Thank you
The lesson was really insightful and easy to comprehend. It is nice app for learning. Thank you, Sir.
Very much grateful Sir, for this platform and your elaboration pertaining copywriting.
It’s an amazing platform. I like the fact that there are pictures attached to the write-ups which will help we the student to grab it easily.
I’m impressed.
This is really incredible, thank you sir. God bless you.
Richmond, we are glad to have you as a leaner on elad. keep it up and experience all our courses and interactive lessons. Interactivity is our priority. Thank you
This is very educative and easy to understand. Thanks very much sir
Very illustrative and easy to understand. I thought copywriting was a whole different thing I didn’t know it could be linked with advertising. I now know that to beat competition I have to add flavour or advertise my brand or product in a different way to gain more consumers
I have really learnt a lot using this platform as it has been helpful. The teaching style is also incredible. Thanks a lot for coming up with this app to facilitate the learning process and make it easy.
Very informative and easy to digest. Many thanks for your efforts.
It was very illustrative and made it easy for me to understand thank you
Very comprehensible. Thanks sir
Thank you Sir for this lesson. My takeaway from this lesson is that copywriting requires planning. You need to know the brand, conduct a research to get enough information to create an advert that will persuade a customer to act as the advertiser wishes.
Copywriting is very simple and easy to go by.It is also very insightful
Its easy to understand
Thanks sir for the lesson
Thanks to your efforts sir
Easy to understand
This presentation is laudable and insightful. One can make meanings easily.
Thank you Lydia for Learning with Mr. Elad. You can always visit the lesson, again and again, to better prepare you for your exams. Experience other lessons also in Journalism and PR. Hype with us.
What I learnt about copywriting is that, its a art of writing copy using text, pictures, graphics, visuals and all that is required to bring together.
Thanks for the lesson sir
Its really understandable
Thank you Verity for Learning with Mr. Elad. You can always visit the lesson, again and again, to better prepare you for your exams. Experience other lessons also in Journalism and PR. Hype with us.
The app is simple to use and the the lesson is very simple to understand especially with the choice of words,
Thank you sir for taking us through another phase of advertising
Thank you Naphtali for Learning with Mr. Elad. You can always visit the lesson, again and again, to better prepare you for your exams. Experience other lessons also in Journalism and PR. Hype with us.
Thank you so much for this lesson. It was visually interesting and comprehensive. Looking forward to the next lesson.
Thank you Priscilla for Learning with Mr. Elad. You can always visit the lesson, again and again, to better prepare you for your exams. Experience other lessons also in Journalism and PR. Hype with us.
Very educative and comprehensive. I learnt that copywriting is not only about using words and visuals to create an advert but it also aims at persuading customers to act as the advertiser intends.
Thank you Hannah for Learning with Mr. Elad. You can always visit the lesson, again and again, to better prepare you for your exams. Experience other lessons also in Journalism and PR. Hype with us.
Very educative and comprehensive. I learnt that copywriting is not only about using words and visuals to create an advert but it also aims at persuading customers to act as the advertiser intends
Very eduative. I learnt that we must always find out what we can gain and benefit from it. And I must know what the purchaser will gain from me when the person buys from my brand.
Truly comprehensive and visually appealing. Thank You
Thank you very much Mr eLAd. There is a lot more to copyright than I thought.
Very educative with simple understanding…l really like this podcast
Very educative and easy to understand
Thank you Sir
Truly comprehensive and visually appealing.
Thanks very much for the lesson Sir, i learnt that before you decide to start the copy writing process, you need to do a research about your product or service in order for you to be ahead of your competitors .
This is a great app. I think it will really help aside the data it consumes.
However, I was having a different view of copywriting but after the end of the lesson I’ve learned the correct thing.
Also the writing is a little fast
Thank you soo much for this lesson Sir now I know what copywriting is; how to start the process and all that comes with it and in copywriting the choice of words and visual to be created should be very creative
Great one but please Sir, may I know if the copywriting we are learning now differs from Copyright which we’ve been taught from secondary school, or this is in advertising aspect? Thank you
Thank you Rhoda for Learning with Mr. Elad. You can always visit the lesson, again and again, to better prepare you for your exams. Experience other lessons also in Journalism and PR. Hype with us.
Thanks
Please how do you take the quiz
Rhoda, pls click on the ‘TAKE QUIZ’ button. Thank you
The lesson was very precise, understandable and self explanatory, indeed sir,I have learnt alots from this video.
The lesson was very educative and understandable. I learnt that with research you have to make sure your client gives as much information as possible and also how the product will satisfy the consumer.
Watching this video makes me understand that for a brand to sell well in the market it needs good planning and the message should carry a clear meaning.
Thank you soo much for this lesson sir; I could now tell how to define a copywriter ; how to start its process and all that comes with it
It also expresses how the choices of words and visuals selected appropriately to make it creative
Thanks sir
The lesson is self explanatory
ok! we are there, thanks sir.
Indeed Sir, i have learnt a lot from this piece……with this one will be able to understand what copywriting is and how to go about his or her brand
I really do appreciate Sir.
Indeed Sir, i have learnt a lot from this piece……with this one will be able to understand what copywriting is and how to go about his or her brand
I really do appreciate Sir
Thank you sir. The lesson was interesting and understanding. One can easily get what it entails. Looking forward for the next lesson.
Thank you sir ,This lesson was interesting and understanding with this video one will be able to recall point by using the drawing attached to the explanation .
It is very simple and short but understanding, l really enjoyed the lesson
Wow, really short but educative, everything well understood in 6 minutes.
The video is very educative and short thank you sir.well from the video the important information I could derive from it is the fact that copyright was explained into details by belch and it was the the process of copyright. The video was then concluded by citing an example of what copywright was all about.
I love the style and it is very interesting.With the artwork in it,one can easily recall point by point using the drawing attached to the explanations.
Thank you sir and I love it
The video was simple to understand and very helpful.
This is very clear, easy to understand and very educative
An easy way of learning
Understandable too…
Very educative and interesting lesson
Thank you for your time Sir
God bless you.
I was able to understand copy writing through this video. Indeed it was very educative and understanding.
Thank you sir, the video made it very easy to understand what copyright is and the style of presentation made it easier to recall points
Nice piece thank you sir we are honored
The video is very educative thank you sir.
I have really been enlighted after watching the video. Thanks Sir.
Thank you sir for the lesson
Thank you sir .The video was simple and well understood
The video is clear,easy to understand and very educative
insightful
Good App
This was very informative, not only useful for students but entrepreneurs. Thank you sir, the content was understandable and applicable.
wow… nice piece have learnt alot…
I like the fact that there is clarity after listening to the whatever you have been educated on
Accurate understanding
The content is very clear and easy to understand.
Very educative and interesting lesson
Thank you sir
God bless you
Very educative and easy to learn
God bless you sir
Very educaative and self explanatory lesson.Lesson well understood.Thanks sir for the efforts.
Eric Elorm Kedzi DCS21136 Advertising Production Group1
This lesson, What is Copywriting coupled with the previous one, How to start the copywriting process is really self explanatory and gives a clear understanding of what copywriting entails.
Very educative and easy to understand
Concise and precise! thank you sir..it was very easy to understand and also the visuals were great.. I really enjoyed the lesson,
Lesson was quite simple and clear making it easy to understand.
Easily detailed with the understanding of a copy writer’s job. Very insightful
Very insightful
Very educative and innovative. Thank you very much Sir ?
Insightful
It doesn’t require much stress to learn it
Thanks Mr Gyau
Learning is made easy with this app. Thanks very much for such a platform
Very educative and easy to understand thank you sir
Great app
It’s understandable and easy to remember
Thanks
Very educative. Thank you sir
Teaching and learning made easier…very innovative.
Easy to understand and very informative
After watching the video I came to know the component of copywriting
Thank you Mr. Elad for this awesome piece.
I understood perfectly. Thank you
I wish all lectures were like this very easy to understand
Great lecture .
The video is simple and self explanatory. It has made me understand the lesson very well. Thank you Mr Elad.
Short but very understandable.
Very educative and easy to understand. Thanks
Very educative
Thank you sir.This video was very helpful and educative
Thank you sir, l learnt so much and also acquire knowledge from it. Well defined and educative. Sir please l won’t ever miss your lesson
This platform is quite easy and understandable. Thank you sir
Very educative and interesting.Thank you very much sir
The video was helpful and informative.I have been able to understand copyright in advertising and understand copyright in other subjects .
With this education, I will surely be ahead of the competition. Thank you very much Sir. I enjoyed it.
Straight to the point.
Very detailed lecture..
Very much grateful Sir..
Well understood sir. You made it easy and simple
Thank you sir, it was very simple and understandable for us to make our own note ,it was very educative and brief
Interesting… l enjoyed this lesson
It’s very clear and easy to understand sir …..thanks a lot for this piece
Well, understood. Thank you, sir
Nice lecturing I wish all lectures were like this very easy to understand.
Thanks Sir
Is just Wow! You can easily make notes from this type of video classes. Visit and revisit the video anytime for things you might not get right but at the latter stage.
What makes the video more unique is the fact that text has been added to the audio for to guide the sound for all manner of students to capture… That’s really inclusive.
Thank you sir for the lecture. Simple and easy to understand.
Thanks sir
Thanks sir
It clear and easy to understand. I like it
Thanks
Thanks Sir. Permit to ask, Is the Unique Selling Proposition the same as the SWOT analyses for the client? Thanks once again
Very pleased I was able to digest the lecture, take the quiz and pass all… thank you sir
very easy to understand. I have understood that one needs to be creative in terms of copywriting
This has been helpful and educative
well understood
Thanks for the lesson.