Course Code: ELADADV201

Lesson Code: DIP203

Course Overview: This lesson is an introduction to Advertising and scope of advertising; Definition, role of advertising in the marketing mix, reasons for advertising, objective or aims of advertising, promotion and IMCs.

Lesson Outcome: Learners will be able to explain the scope of advertising, what it is and what it is not.

Mode of Delivery: Infographic Interactive Slides (IIS).

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad (Educational Technologist)

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