Course Code: ELADADP211

Lesson Code: DIP211

Course Overview: This lesson is a continuation of the initial lessons on Copywriting. The aim is to equip learners with the variables in the AIDCA MODEL and how to apply them in the copywriting process.

Lesson Outcome: Learners will be able to explain and practically write a good copy for a client, using all the variables in the AIDCA MODEL.

Mode of Delivery: Doodly Interactive Lecture (DIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

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