Course Code: ELADADV201
Lesson Code: DIP203
Course Overview: This lesson is an introduction to Advertising and scope of advertising; Definition, role of advertising in the marketing mix, reasons for advertising, objective or aims of advertising, promotion and IMCs.
Lesson Outcome: Learners will be able to explain the scope of advertising, what it is and what it is not.
Mode of Delivery: Infographic Interactive Slides (IIS).
Lesson Test: MCQ Quiz
Instructor: Mr. Elad (Educational Technologist)