Back to: Advertising Production Dip
Course Code: ELADADV201
Lesson Code: DIP203
Course Overview: This lesson is an introduction to Advertising and scope of advertising; Definition, role of advertising in the marketing mix, reasons for advertising, objective or aims of advertising, promotion and IMCs.
Lesson Outcome: Learners will be able to explain the scope of advertising, what it is and what it is not.
Mode of Delivery: Infographic Interactive Slides (IIS).
Plenary: Assignment
Lesson Test: MCQ Quiz
Instructor: Mr. Elad (Educational Technologist)
Please how can I start a quiz after lesson
hello Godswill, the Quizzes are fixed in a button (TAKE QUIZ) right after the lesson. click on it and take the quiz.
This is enjoyable. Learning comfortably at my own space. Thank you Sir.
I really enjoyed the lesson and the quiz too, how fortunate of this site.
Watching these videos has made me understood everything about advertisement. Thank you Sir, for choosing this medium…..
I prefer learning here that LMS. Thanks sir.
Sir please I want to change my password, please how can I change it. Thanks
This is very clear and understandable
Godswill, you also have to login by registering or the course before you can get access. Thank you for choosing Elad. Learn with us.
Watching the video, I have come to a realization that, the production of an advertisement follows a particular or chronological order or procedures but not done anyhow.
Nkrumah-Johnson Anita
DCS21745
Sir please can’t the site be structured in such a way that once you register with your gmail, you don’t need to fill any details again if you want to open it another time again because most of us don’t really remember the actual password we used the first time and it’s causing harm to us please ?
This is very understandable thank you very much Sir. I enjoyed this lecture.
Very useful materials. Love this site. Thanks
This is an extremely enjoyable and good experience to have as a student. thanks so much sir.
Lectures made simple, devoid of I’ll be late for class. One can replay over and over again to understand the lectures. Thanks to technology and you,sir for the initiative.
Thank you sir
I think this system is awesome. You can always watch the videos again and again so you get to understand everything. Well done Sir.
Well understood sir
Hello , i cannot find the second video. What do i do?
There is only one video in this lesson. another video is coming soon. Thank you for learning with us, Hanna
Understandable and simple presentation. Learning comfortably at your space. Very interesting too.
DCS21047
Eric Elorm Kedzi DCS21136 Advertising Production Group 1
Based on this lecture, it can be assumed that adverts that focus on the price of their products and where these products can be purchased, are of the Rationalists school of thought. For example, TCL, NASCO, Franco ads.
Whereas ads that are interested in establishing a long lasting impression on the consumer are of the Creative Poets school of thought. For instance, the new Onga Chicken Ad.
Also, when it comes to the marketing mix, the place goes beyond the location for the purchase of the product but includes various distribution networks, for instance dispatch rider and the like.
Very simple and insightful. I really love the lecture. Thanks.
A very clear and understandable presentation. Thank you Sir!
Another wonderfull piece.
What excited me was the two arguments by the two schools of thought who had a different about Advertising.
I had the opportunity of also reading the definition of marketing by the American Marketing Association.
Really gratefull.
Interesting tuition.It is very insightful and I understood.
Eric Elorm Kedzi DCS21136 Advertising Production Group 1
Based on this lecture, it can be assumed that adverts that focus on the price of their products and where these products can be purchased at, are of the Rationalists school of thought. For instance TCL, NASCO and Franco ads.
Whereas ads that are interested in establishing a long lasting impression on the consumer are of the Creative Poets school of thought. For instance, the new Onga Chicken advert.
Also, when it comes to the marketing mix, I have learned that the place goes beyond the location for the purchase of the product but includes various distribution networks that make the product or service accessible to the consumer and this may include dispatch riders and the internet.
Watching these videos has made me understood a lot about advertisement. I do appreciate you Sir for educating us through this medium.
Great work Sir. I enjoy learning with you.
The video was helpful, very educative and self explanatory. Thank you very much
After the lesson i can now say i can define copywriting and explain it to someone too when asked
Thank you sir. This video is simple and very educative
This is so superb i will look out for more sir
This is amazing
Thank you sir
This video was short and easy to understand
This video has made me understand that, advertisements go through a chronological process but its not done anyhow.
DCS21745
This is an extremely enjoyable and good experience to have as a student. Thanks so much, sir.
It has detailed information and wish I have a large screen to view the text very well
It was a good experience for me as a student. Thanks so much, sir.
Well understood ? Thank you Elad????
Amazing, this very understandable to my level.. I really enjoyed learning this, thank u sir for this wonderful piece
Marvelous
Very educative
Sir please the MCQ quiz I have seen here doesn’t open, when I click on it, it doesn’t function.
Very simple to understand everything with Mr Elad
Thank you soo much for this lesson sir ; understanding made easier through this website
Understanding really made easier; getting to know copywriting and advertising and how to apply them in our daily lives
Great work sir,very educative and simple to understand.
Sir please I can’t find the MCQ quiz. The one I saw there too doesn’t work.
Anything for this site , understanding made easier thank you sir
I love the app. Thank you sir
So simple to understand
I enjoyed this session
well understood
well understood
Learning made simple indeed!
Difficulties in learning has been made so simple with Elad❤️
nice lesson sir
Well done Sir. Understandable and educative
great teaching
It’s very simple and easy to understand
These is very understandable. Thank you sir
great lessons learnt
Very educative sir
Well understood sir
Very informative, educative and easy to make note. Thank you Sir
Easy to understand