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Course Code: ELADACS300

Lesson Code: ACS309

Course Overview: Visual persuasion is a very important subject in advertising and it takes its roots from psychology and social science. This lesson focuses on the role of images in advertising and the strategy that underpins stimulus response in advertising, especially pictorial adverts.

Lesson Outcome: Learners will be able to explain and practically deploy the strategy in which imagery can be used to manipulate and play on the intelligence of the consumer.

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

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