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Course Code: ELADPR200

Lesson Code: PR201

Course Overview: Public Relation Methods is about the various processes necessary for effective PR in our corporate world. This lesson introduces learners to the first in the process, which is the R.A.C.E. Model; an essential planning exercise in the entire process. Learn it only on Elad.

Lesson Outcome: Learners will be able to understand the Acronym R.A.C.E. and the role it plays in the PR process. And how to apply it in practice.

Mode of Delivery: Infographic Interactive Slides (IIS)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Marilyn Abeka-Daniels

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