Back to: Advertising Creative Strategies
Course Syllabus
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ADVERTISING MODELS & STRATEGIES
- DAGMAR MODEL
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ADVERTISING PLANS AND STRATEGIES
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BRIEF AND GOAL FORMULATION
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IDEA DEVELOPMENT IN ACTION
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INTERNET AND SOCIAL MEDIA ADVERTISING
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CAMPAIGN PLANNING
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ADVERTISING COPYWRITING PRODUCTION
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VISUAL PERSUASION AS A STRATEGY
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SOSTAC & SWOT AS STRATEGY
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