Brief and Goal Formulation

by MrElad | Oct 14, 2020 | 121 comments

Course Code: ELADADP201

Lesson Code: DIP217

Course Overview: This lesson is quiet advanced with practical scenarios that provide insights into how to actually gather information for a creative brief which is necessary for the creative work. The emphasis is on creatives. Only on Elad

Lesson Outcome: Learners will be able to explain and practically engage professionally in any brainstorming exercise for an advertising campaign. And also understand the process involved in collecting data as insights to help your creative ideas. The focus is on Creatives.

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

BRIEF AND GOAL FORMULATION – PART I

BRIEF AND GOAL FORMULATION – PART II

121 Comments

Winifred Owusu Asieduwaa on February 2, 2021 at 9:09 am

Very educative sir
Reply
- Grace Agboyibor on February 15, 2021 at 6:18 pm
  
  Thank you sir
  Reply
- KENZIAH DADSON on February 16, 2021 at 4:18 pm
  
  Very helpful video. Thank you Sir
  Reply
  - Gloria Nsiah Mintah on February 18, 2021 at 12:26 pm
    
    Well explained, we appreciate your efforts.
    Reply
  - Abugri Sumaila haruna on February 20, 2021 at 7:45 pm
    
    This lesson is very understanding and okay
    Reply
    - Solomon Kwame kanaluwe on February 23, 2021 at 9:26 am
      
      Very interesting and convenient method of learning.
      Reply
      - iddrisu akabani on March 8, 2021 at 6:57 am
        
        Very educative
    - Racheal ode Quaye on February 23, 2021 at 12:01 pm
      
      Well understood
      Reply
      - Osei-Owusu Christian on February 25, 2021 at 10:16 pm
        
        Great lesson
  - Elijah Bernibah on February 20, 2021 at 10:10 pm
    
    Awesome lecture
    Reply
  - Francis Welbeck on February 22, 2021 at 4:40 pm
    
    Very educative and simple to understand
    Reply
  - Priscilla Boateng on February 25, 2021 at 10:07 pm
    
    Thank you Sir ?
    Reply
    - Clara Legmanaoh on March 16, 2021 at 4:48 pm
      
      Great lesson
      Reply
  - Addo Afia Frimpomaa Mary on March 2, 2021 at 6:24 am
    
    Very informative and educative
    Reply
- Princess Johan on February 18, 2021 at 2:32 pm
  
  Interesting
  Reply
- Martina Essien on February 18, 2021 at 3:33 pm
  
  Thank you sir very educative
  Reply
- Angel Opoku on February 22, 2021 at 4:54 pm
  
  It’s precise and simple
  Reply
  - Yvette Darkwah on February 23, 2021 at 12:04 am
    
    Thank you sir
    Reply
- Jenny Lammiz on February 23, 2021 at 2:26 pm
  
  I have learn a lot from this
  Reply
- Yvette Darkwah on March 2, 2021 at 8:44 pm
  
  So understandable. Thank you sir
  Reply
Georgina Gamade on February 4, 2021 at 11:51 am

Thank you sir
Reply
- Jessica Gyan on February 15, 2021 at 4:29 pm
  
  Simple to understand sir
  Reply
  - Lariya Sulemana on February 15, 2021 at 6:21 pm
    
    Everything was explained into details
    Reply
    - Winnifred Ruth Acquah on February 16, 2021 at 9:24 am
      
      Very educative
      Reply
      - Philip Opare Israel Junior on February 24, 2021 at 12:39 am
        
        Great lesson
    - Ruth Nkrumah on February 16, 2021 at 10:59 am
      
      Well understood
      Reply
    - Beatrice Gyan on February 20, 2021 at 2:23 pm
      
      Great
      Reply
    - Roland Nana Abakah on February 21, 2021 at 2:38 am
      
      Well informed. Thanks Sir
      Reply
  - Selina Otoo on February 16, 2021 at 7:46 am
    
    Very educative
    Reply
    - Beatrice Gyan on February 20, 2021 at 2:24 pm
      
      Great
      Reply
      - Mary Dadzie on March 18, 2021 at 2:41 pm
        
        Very helpful, thank you sir
  - Florence Kissiwaa on February 16, 2021 at 8:04 am
    
    Very educative sir
    Reply
    - Daniel Ofori-Nyarko Jnr on February 20, 2021 at 2:58 pm
      
      Very nice sir! Thank you
      Reply
  - Priscilla Kakraba on February 20, 2021 at 3:30 pm
    
    Thanks sir
    Reply
- Benedicta Ashong on February 16, 2021 at 11:41 am
  
  Easy to understand
  Reply
- Nana Tiwaa Agyei on February 20, 2021 at 2:10 pm
  
  Thank you sir
  Reply
- Beatrice Gyan on February 20, 2021 at 2:24 pm
  
  Great
  Reply
Sheila Williams on February 8, 2021 at 7:23 pm

Simple examples to aid understanding . Thanks sir.
Reply
- Grace Agboyibor on February 15, 2021 at 6:18 pm
  
  Thank you sir
  Reply
- Henrietta Aryee on February 15, 2021 at 6:59 pm
  
  These videos are very understandable thank you sir
  Reply
- Hilda Assinyoh on February 21, 2021 at 7:06 am
  
  Simple and clear explanation
  Reply
  - Akosua GIJ on February 23, 2021 at 5:56 pm
    
    Understanding
    Reply
- Acquah Yaababy Francisca on February 23, 2021 at 7:46 pm
  
  Well defined and educative
  Reply
Mary Dadzie on February 11, 2021 at 11:44 am

Great and interesting topic
Reply
Constance Antwi on February 15, 2021 at 2:14 pm

Perfect explanation. Thank you sir
Reply
AUGUSTINA MENSAH on February 15, 2021 at 6:44 pm

This lecturing gives an overview of idea development. Though short, it gives an in-depth
Reply
- Anita Nkrumah-Johnson on February 16, 2021 at 9:07 am
  
  well understood
  Reply
  - AKUA KARLE OKYERE on February 16, 2021 at 12:29 pm
    
    Really educative
    Reply
- Rita Mensah on February 23, 2021 at 1:58 pm
  
  Very simple and easy to understand
  Reply
Gokah Yvonne on February 15, 2021 at 9:09 pm

Very educative
Reply
- Isaac Agodoa on February 16, 2021 at 12:11 pm
  
  Great lecture
  Reply
  - Rita Mensah on February 23, 2021 at 1:59 pm
    
    Very educative
    Reply
Angel Opoku on February 15, 2021 at 9:54 pm

Very simple and educative
Reply
- Rahinatu Shaibu on February 19, 2021 at 12:52 pm
  
  Very simple video and easy to understand
  Reply
- Nureini Ahmed meriga on February 20, 2021 at 2:25 pm
  
  Lesson well learnt
  Reply
- Gerrilina Fotsu on February 20, 2021 at 4:03 pm
  
  great lesson
  Reply
Patience Abena Asantewaa Essel on February 15, 2021 at 10:53 pm

Great examples
Reply
- Jessica Arthur on February 18, 2021 at 2:32 pm
  
  Well understood
  Reply
- Meredith Andoh on February 20, 2021 at 4:07 pm
  
  Lesson good, thanks.
  Reply
Francis Welbeck on February 16, 2021 at 12:33 am

Very educative and well understood
Reply
- Priscilla Ama Addo on February 16, 2021 at 7:42 am
  
  Fantastic
  Reply
- Princess Johan on February 18, 2021 at 2:49 pm
  
  Interesting
  Reply
  - Clara Legmanaoh on March 16, 2021 at 3:44 pm
    
    Good examples
    Reply
- iddrisu akabani on February 23, 2021 at 7:24 am
  
  Very educative
  Reply
Portia Gyan on February 16, 2021 at 1:19 am

Well understood
Reply
- Bernice Zaforyi on February 16, 2021 at 10:59 am
  
  Thank you sir
  Reply
Mariam Abdul-Razak on February 16, 2021 at 1:39 am

Great lesson
Reply
- iddrisu akabani on February 16, 2021 at 7:55 am
  
  Very educative and well understood
  Reply
  - Michael Ampofo Twumasi on February 16, 2021 at 10:20 am
    
    Explanations are more understandable. Great
    Reply
- Angela Nettey on February 16, 2021 at 9:59 am
  
  I enjoyed the lesson
  Reply
- Angel Opoku on February 22, 2021 at 4:53 pm
  
  Brief and easy to understand
  Reply
Shafatu Billah Ango on February 16, 2021 at 1:45 am

Simple
Reply
Desire Dzah on February 16, 2021 at 8:14 am

Simple and brief
Reply
Judith Aku Dogbey on February 16, 2021 at 8:36 am

Well understood sir. Thanks
Reply
Blessing Dorwu on February 16, 2021 at 9:04 am

Well understood
Reply
Sarah Quansah on February 16, 2021 at 9:16 am

Comprehensive
Reply
Nancy Appiah- Danquah on February 16, 2021 at 9:58 am

Nice one. It was very easy grasp.
Reply
- Davies Emmanuella on February 23, 2021 at 9:56 pm
  
  very educative
  Reply
Peter Owusu Mensah on February 16, 2021 at 10:04 am

Educative
Reply
Diana Kumeah on February 16, 2021 at 10:31 am

Very educative
Reply
Diana Kumeah on February 16, 2021 at 10:32 am

Easy to understand
Reply
Sylvia Sasraku on February 16, 2021 at 11:07 am

Very educative
Reply
Bryan Sam on February 16, 2021 at 11:23 am

Brilliant!
Reply
Evelyn Mamboe on February 16, 2021 at 11:36 am

Well understood sir
Reply
Rebecca Asare on February 16, 2021 at 12:10 pm

well understood
Reply
Emmanuel kwofie on February 16, 2021 at 12:43 pm

well understood
Reply
Grace Ampomaa on February 16, 2021 at 2:16 pm

Very Insightful
Reply
Priscilla Tawiah on February 16, 2021 at 3:00 pm

educative
Reply
Appiah Precious on February 16, 2021 at 9:33 pm

Very interesting
Reply
- Awinner Akoto on February 20, 2021 at 3:55 pm
  
  Very Educative
  Reply
Tracey Worbie on February 18, 2021 at 1:21 pm

Well understood Sir
Reply
Martina Essien on February 18, 2021 at 3:35 pm

Thanks sir,very informative and easy to understand
Reply
Kira Asante on February 18, 2021 at 3:39 pm

Thank you Sir. It’s been helpful .
Reply
Abdul Khabiru Zakari on February 19, 2021 at 9:12 am

Brilliant lesson
Reply
Stephen Effah on February 19, 2021 at 6:23 pm

Thanks
Reply
- Francis Welbeck on February 22, 2021 at 4:41 pm
  
  Learning sent to the next level and very simple
  Reply
  - Diana Kumeah on February 23, 2021 at 9:38 am
    
    Well detailed
    Thank you Sir
    Reply
Meredith Andoh on February 20, 2021 at 4:03 pm

Very interesting topic.
Reply
Isaac Anyarayor on February 20, 2021 at 4:44 pm

Very educative
Reply
Marcellina Asare on February 20, 2021 at 5:46 pm

Very helpful and informative sir. The lesson was easy to comprehend.

Thanks a lot sir.
Reply
Gumedzo Acheampong Isaac on February 20, 2021 at 6:12 pm

Very good lecturing
Reply
Yhaa Yasmeen on February 23, 2021 at 5:43 pm

This video was very helpful. Thank you very much sir
Reply
Abdul Khabiru Zakari on February 24, 2021 at 8:01 am

Great lecture
Reply
Bridget Atindana on February 25, 2021 at 2:16 pm

Lesson was simple and understanding
Reply
Benjamin Botwe on February 25, 2021 at 2:27 pm

Good one
Reply
Serquah Israel on February 26, 2021 at 12:56 am

Informative with easy understanding
Reply
Daniel Allotey on February 26, 2021 at 12:32 pm

Nice
Reply
Peter Ebow Aidoo on February 27, 2021 at 6:28 pm

Thank you sir
Reply
Rebecca Agbenyenu on March 1, 2021 at 9:06 am

Lesson was much more understandable. Thank you sir
Reply
Patience Abena Asantewaa Essel on March 1, 2021 at 8:44 pm

Great!!?
Reply
Ruth Obeng on March 2, 2021 at 4:14 pm

Great lessons,thank you sir
Reply
Judith Naa Quaye on March 3, 2021 at 2:00 am

Very well understood. Thanks Sir
Reply
Johan Wiredu on March 11, 2021 at 3:06 pm

Great
Reply
Johan Wiredu on March 11, 2021 at 3:08 pm

Easy to understand
Reply
Patience Abena Asantewaa Essel on March 16, 2021 at 2:59 am

Great
Reply
Francisca Quainoo on March 16, 2021 at 8:15 am

Simple and concise
Reply
Clara Legmanaoh on March 16, 2021 at 3:36 pm

Well understood
Reply
Benedict Adu on March 16, 2021 at 7:26 pm

Very understandable
Reply
Angelina Baidoo on March 16, 2021 at 10:23 pm

Very educative
Reply
Nancy Appiah-Danquah on March 17, 2021 at 7:26 pm

Great session sir.
Reply
Gifty Attayao on March 20, 2021 at 5:11 pm

well understood. thanks sir
Reply

Brief and Goal Formulation

121 Comments

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Course Syllabus

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