Course Code: ELADACS300
Lesson Code: ACS329
Course Overview: This lesson is about the Hierarchy of effects in communication and how to apply them in advertising, by targeting your audience and migrate them from a state of ignorance (unknown) to a state of knowledge and decision making. A purchasing decision.
Lesson Outcome: Learners will familiarize with the various models and strategies for advertising and how to apply them to the marketing and advertising strategy.
Mode of Delivery: Interactive SLIDES Lecture (ISL)
Lesson Test: MCQ Quiz