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Course Code: ELADACS300

Lesson Code: ACS329

Course Overview: This lesson is about the Hierarchy of effects in communication and how to apply them in advertising, by targeting your audience and migrate them from a state of ignorance (unknown) to a state of knowledge and decision making. A purchasing decision.

Lesson Outcome: Learners will familiarize with the various models and strategies for advertising and how to apply them to the marketing and advertising strategy.

Mode of Delivery: Interactive SLIDES Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz

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