Public Relations Methods

Course Code: ELADPR200

Lesson Code: PR201

Course Overview: Public Relation Methods is about the various processes necessary for effective PR in our corporate world. This lesson introduces learners to the first in the process, which is the R.A.C.E. Model; an essential planning exercise in the entire process. Learn it only on Elad.

Lesson Outcome: Learners will be able to understand the Acronym R.A.C.E. and the role it plays in the PR process. And how to apply it in practice.

Mode of Delivery: Infographic Interactive Slides (IIS)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Marilyn Abeka-Daniels

Course Code: ELADPR200

Lesson Code: PR205

Course Overview: Understand the Importance of Internal Communication (IC).
Understand Organisational Culture. Learn it only on Elad.

Lesson Outcome: At the end of the lesson, learners would be able to:
Define Internal Communication.
Understand the Importance of Internal Communication (IC).
Understand Organisational Culture.
Determine the Values of IC.
Understand the basis of communicating internally within an organisation.
Outline the Internal Media for communicating within an organisation.
Understand Grapevine

Mode of Delivery: Infographic Interactive Slides (IIS)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Marilyn Abeka-Daniels