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ADVERTISING MEDIA PLANNING

by | Oct 14, 2020

About the Course:

This course is designed to expose you to the dynamics of Advertising media and how to plan media strategy for your campaign as well as the role of Advertising media in Business.

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Course Instructor

MrElad MrElad Author

Currently a PHD Candidate in Educational/ Instructional Technology with AIT/OUM. Holds an MPhil Education degree from Open University Malaysia (OUM). He also holds a Master of Arts degree in Advertising from the University College Kensington (UCK), London, a Diploma Certificate in Social & Citizen Media in Journalism from MKFC Stockholm College, Sweden. BA in Graphic Design from Kwame Nkrumah University of Science & Technology, Kumasi, Ghana. He is currently a Senior Lecturer at the Ghana Institute of Journalism, having lectured for over 13 years and was formerly the Head of Advertising department for two successive terms. He is an Instructor and facilitator at the IPR Ghana professional development department. Prior to joining GIJ, he was an assistant lecturer and Special Education Needs (SEN) tutor at Barking College, Romford, London. He is currently the Founder and online Instructor of Eladhub – an online education website – (www.eladhub.com) to facilitate the integration of Educational Technology into teaching and learning of communication and media courses. Most recently, he has been a leading member of the team of experts for Online Teaching and Learning and the GIJ MOODLE Functionality committee, which was mandated to establish the modalities for the invention of a maiden MOODLE Interface for instruction and conduct of online examinations for the 2019/2020 academic year, which has been largely successful. He has also been a strong advocate and championed the need for Integration of e-leaning into curriculum.

What is Advertising  Media 

Introduction to Advertising Media 

Course Code: ELADAMDD401

Lesson Code: DEG405

Course Overview: This lesson is an introduction to Advertising Media: Definition, types, the objectives, media planning decisions that must be consider in the planning process.

Lesson Outcome: Learners will be able to explain the scope of Advertising media.

Mode of Delivery: Doodly Interactive Lecture (DIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist.
Media Planning 

Course Code: ELADADP405

Lesson Code: DEG407

Course Overview: This course is about introduction to media plan and exposes learners to the basic principles of media planning and the functions of the media plan.

Lesson Outcome: Learners will be able to explain a media plan and the functions of media plan.

Mode of Delivery: Doodly Interactive Lecture (DIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist
Creating a Media Plan I

Course Code: ELADADP405

Lesson Code: DEG409

Course Overview: Creating a Comprehensive Media Plan for your campaign can be a daunting task. Learn how to create it in a few simple steps in Part one of the series.

Lesson Outcome: Learners will be able to explain a media plan. Draw a media strategy. Outline the steps for creating a comprehensive media strategy. Practically set media time for different target audiences.

Mode of Delivery: Doodly Interactive Lecture (DIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist
Creating a Media Plan II

Course Code: ELADADP405

Lesson Code: DEG411

Course Overview: Creating a Comprehensive Media Plan for your campaign can be a daunting task. Learn how to create it in a few simple steps in Part Two of the series.

Lesson Outcome: Learners will be able to explain a media plan. Draw a media strategy. Outline the steps for creating a comprehensive media strategy. Practically set media time for different target audiences.

Mode of Delivery: Doodly Interactive Lecture (DIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist
Creating a Media Plan III

Course Code: ELADAMDD401

Lesson Code: DEG413

Course Overview: Creating a Comprehensive Media Plan/Format for your campaign can be a daunting task. Learn how to create it in a few simple steps in Part three of the series.

Lesson Outcome: Learners will be able to explain the factors to consider for a media strategy.

Mode of Delivery: Video Interactive Lecture (DIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist.

Format for Creating a Comprehensive Media Plan

Format for Creating a Media Plan – Part One

Course Code: ELADADP405

Lesson Code: DEG415

Course Overview: Creating a Comprehensive Media Plan for your campaign can be a daunting task. Learn how to create it in a few simple steps in Part Three of the series.

Lesson Outcome: Learners will be able to explain a media plan. Draw a media strategy. Outline the steps for creating a comprehensive media strategy. Practically set media time for different target audiences.

Mode of Delivery: Doodly Interactive Lecture (DIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist
Format for Creating a Media Plan – Part Two

Course Code: ELADADP405

Lesson Code: DEG417

Course Overview: Creating a Comprehensive Media Plan for your campaign can be a daunting task. Learn how to create it in a few simple steps in Part Three of the series.

Lesson Outcome: Learners will be able to explain a media plan. Draw a media strategy. Outline the steps for creating a comprehensive media strategy. Practically set media time for different target audiences.

Mode of Delivery: Doodly Interactive Lecture (DIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist

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