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Advertising Creative Strategies

by | Oct 16, 2020 | 16 comments

This course shares insights into some marketing and advertising strategies that are ideal for business development and campaigns. Learn more

Course Information

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Course Instructor

MrElad MrElad Author

Currently a PHD Candidate in Educational/ Instructional Technology with AIT/OUM. Holds an MPhil Education degree from Open University Malaysia (OUM). He also holds a Master of Arts degree in Advertising from the University College Kensington (UCK), London, a Diploma Certificate in Social & Citizen Media in Journalism from MKFC Stockholm College, Sweden. BA in Graphic Design from Kwame Nkrumah University of Science & Technology, Kumasi, Ghana. He is currently a Senior Lecturer at the Ghana Institute of Journalism, having lectured for over 13 years and was formerly the Head of Advertising department for two successive terms. He is an Instructor and facilitator at the IPR Ghana professional development department. Prior to joining GIJ, he was an assistant lecturer and Special Education Needs (SEN) tutor at Barking College, Romford, London. He is currently the Founder and online Instructor of Eladhub - an online education website - (www.eladhub.com) to facilitate the integration of Educational Technology into teaching and learning of communication and media courses. Most recently, he has been a leading member of the team of experts for Online Teaching and Learning and the GIJ MOODLE Functionality committee, which was mandated to establish the modalities for the invention of a maiden MOODLE Interface for instruction and conduct of online examinations for the 2019/2020 academic year, which has been largely successful. He has also been a strong advocate and championed the need for Integration of e-leaning into curriculum.

 

Advertising Creative Strategy

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ADVERTISING MODELS & STRATEGIES

DAGMAR MODEL

Course Code: ELADACS300

Lesson Code: ACS323

Course Overview: This lesson is about the Hierarchy of effects in communication and how to apply them in advertising, by targeting your audience and migrate that from a state of ignorance (unknown) to a state of knowledge and decision making. A purchasing decision.

Lesson Outcome: Learners will familiarize with the various models and strategies for advertising and how to apply them to the marketing and advertising strategy.

Mode of Delivery: Interactive SLIDES Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz
AIETA MODEL

Course Code: ELADACS300

Lesson Code: ACS325

Course Overview: This lesson is about the Hierarchy of effects in communication and how to apply them in advertising, by targeting your audience and migrate that from a state of ignorance (unknown) to a state of knowledge and decision making. A purchasing decision.

Lesson Outcome: Learners will familiarize with the various models and strategies for advertising and how to apply them to the marketing and advertising strategy.

Mode of Delivery: Interactive SLIDES Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz
LAVIDGE & STEINNER

Course Code: ELADACS300

Lesson Code: ACS327

Course Overview: This lesson is about the Hierarchy of effects in communication and how to apply them in advertising, by targeting your audience and migrate that from a state of ignorance (unknown) to a state of knowledge and decision making. A purchasing decision.

Lesson Outcome: Learners will familiarize with the various models and strategies for advertising and how to apply them to the marketing and advertising strategy.

Mode of Delivery: Interactive SLIDES Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz
AIDCA MODEL

Course Code: ELADACS300

Lesson Code: ACS329

Course Overview: This lesson is about the Hierarchy of effects in communication and how to apply them in advertising, by targeting your audience and migrate them from a state of ignorance (unknown) to a state of knowledge and decision making. A purchasing decision.

Lesson Outcome: Learners will familiarize with the various models and strategies for advertising and how to apply them to the marketing and advertising strategy.

Mode of Delivery: Interactive SLIDES Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz

ADVERTISING PLANS AND STRATEGIES

INTRO TO ADVERTISING PLANS

Course Code: ELADACS300

Lesson Code: ACS317

Course Overview: What is Campaign Plans? What are the various types advertising plans and how can your apply them to your campaign?

Lesson Outcome: Learners will familiarize with the various types of advertising plans and the importance of advertising plans/ strategies.

Mode of Delivery: Interactive SLIDES Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz
ALTERNATIVE CREATIVE STRATEGIES

Course Code: ELADACS300

Lesson Code: ACS321

Course Overview: What is Campaign Plans? What are the Alternative creative strategies that can be used for an effective campaign? Learn it only on Elad.

Lesson Outcome: Learners will familiarize with the various types of Alternative strategies for campaigns. Pre-emptive strategy, generic strategy, brand image strategy among others. Learn it only on Elad.

Mode of Delivery: Interactive SLIDES Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz
CASE STUDIES

BRIEF AND GOAL FORMULATION

FORMULATION OF ADVANCED CREATIVE BRIEF II
CATALOGUE OF STRATEGIES FOR CREATIVES
FORMULATION OF ADVANCED CREATIVE BRIEF I

IDEA DEVELOPMENT IN ACTION

THE IDEA DEVELOPMENT PROCESS
BRAINSTORMING FOR CAMPAIGNS I
BRAINSTORMING FOR CAMPAIGNS II

INTERNET AND SOCIAL MEDIA ADVERTISING

TYPES OF INTERNET ADVERTISING

Course Code: ELADACS300

Lesson Code: ACS3011

Course Overview: Internet advertising and types of digital advertising.

Lesson Outcome: Learners will familiarize with internet advertising and digital marketing

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz
SOCIAL MEDIA ADVERTISING

Course Code: ELADACS300

Lesson Code: ACS313

Course Overview: What is Social Media (SM) Advertising? What are the principles to consider for SM and how they apply in online advertising campaigns.

Lesson Outcome: Learners will familiarize with SM advertising and how to apply them to online advertising strategy.

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz
MEASURING EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING
TERMINOLOGIES FOR INTERNET ADVERTISING
New Lesson
New Lesson
TYPES OF CAMPAIGN PLANNING

Course Code: ELADACS300

Lesson Code: ACS315

Course Overview: What is Campaign Planning? What are the essentials for campaign planning and the advantages for Campaign planning?

Lesson Outcome: Learners will familiarize with Campaign planning and how to strategize for a campaign. Learn about the psychological advantages for running a campaign

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz

Instructor: Mr. Elad, Snr. Lecturer/ Educational Technologist

CAMPAIGN PLANNING

ESSENTIALS FOR CAMPAIGN PLANNING

Course Code: ELADACS300

Lesson Code: ACS317

Course Overview: What is Campaign Planning? What are the essentials for campaign planning and the advantages for Campaign planning?

Lesson Outcome: Learners will familiarize with Campaign planning and how to strategize for a campaign. Learn about the psychological advantages for running a campaign

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz
ADVANTAGES OF CAMPAIGN PLANNING
CASE STUDIES

ADVERTISING COPYWRITING PRODUCTION

COPYWRITING PLANNING FOR CAMPAIGNS
COPYWRITING FORMAT
AIDCA MODEL FOR COPYWRITING

VISUAL PERSUASION AS A STRATEGY

THE RELATIONSHIP BETWEEN VISUAL PERSUASION AND IMAGERY

Course Code: ELADACS300

Lesson Code: ACS309

Course Overview: Visual persuasion is a very important subject in advertising and it takes its roots from psychology and social science. This lesson focuses on the role of images in advertising and the strategy that underpins stimulus response in advertising, especially pictorial adverts.

Lesson Outcome: Learners will be able to explain and practically deploy the strategy in which imagery can be used to manipulate and play on the intelligence of the consumer.

Mode of Delivery: Video Interactive Lecture (VIL)

Plenary: Assignment

Lesson Test: MCQ Quiz
THE ROLE OF IMAGES IN ADVERTISING

SOSTAC & SWOT AS STRATEGY

INTRO TO SOSTAC & SWOT ANALYSES

Course Code: ELADACS300

Lesson Code: ACS301

Course Overview: This lesson covers the rationale and strategy underpinning the SWOT / SOSTACT Analyses as a primary activity in the planning process of corporate communications and advertising. How can marketers and advertisers use the SWOT / SOSTAC analyses to their advantage? Only on Elad. Learn with us.

Lesson Outcome: Learners will be able to explain and practically deploy the strategy that the SWOT and SOSTAC offer for corporate communication campaigns.

Mode of Delivery: Interactive Slides Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz
HOW SOSTAC WORKS WITH SWOT

Course Code: ELADACS300

Lesson Code: ACS303

Course Overview: This lesson covers the rationale and strategy underpinning the SWOT / SOSTACT Analyses as a primary activity in the planning process of corporate communications and advertising. How can marketers and advertisers use the SWOT / SOSTAC analyses to their advantage? Only on Elad. Learn with us.

Lesson Outcome: Learners will be able to explain and practically deploy the strategy that the SWOT and SOSTAC offer for corporate communication campaigns.

Mode of Delivery: Interactive Slides Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz
APPLYING SOSTAC & SWOT TO EXECUTE CAMPAIGNS

Course Code: ELADACS300

Lesson Code: ACS305

Course Overview: This lesson covers the rationale and strategy underpinning the SWOT / SOSTACT Analyses as a primary activity in the planning process of corporate communications and advertising. How can marketers and advertisers use the SWOT / SOSTAC analyses to their advantage? Only on Elad. Learn with us.

Lesson Outcome: Learners will be able to explain and practically deploy the strategy that the SWOT and SOSTAC offer for corporate communication campaigns.

Mode of Delivery: Interactive Slides Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz
HOW TO TURN SWOT INFORMATION INTO A REAL STRATEGIC PLAN

Course Code: ELADACS300

Lesson Code: ACS307

Course Overview: This lesson covers the rationale and strategy underpinning the SWOT / SOSTACT Analyses as a primary activity in the planning process of corporate communications and advertising. How can marketers and advertisers use the SWOT / SOSTAC analyses to their advantage? Only on Elad. Learn with us.

Lesson Outcome: Learners will be able to explain and practically deploy the strategy that the SWOT and SOSTAC offer for corporate communication campaigns.

Mode of Delivery: Interactive Slides Lecture (ISL)

Plenary: Assignment

Lesson Test: MCQ Quiz

16 Comments

  1. Boatemaa Alberta
    Boatemaa Alberta on January 12, 2021 at 7:24 am

    I have learned that copyright deals with images and creative writing and sometimes sound in the aspect of Broadcast advertising.

    Reply
  2. Bervelyn
    Bervelyn on January 17, 2021 at 11:24 pm

    This is very helpful and educative. I have learnt a lot from copyright

    Reply
  3. Monalisa
    Monalisa on January 18, 2021 at 12:34 pm

    It’s simple and creative…… I’ve learnt a lot from copywriting

    Reply
    • Vemmie Kamal
      Vemmie Kamal on January 19, 2021 at 12:13 pm

      I have learned a lot about copywriting and it’s importance to advertising production. Thanks Sir.

      Reply
  4. Ruth Nkrumah
    Ruth Nkrumah on January 18, 2021 at 2:47 pm

    Easy to understand and very educative .

    Reply
  5. Lorretta Eshun
    Lorretta Eshun on January 18, 2021 at 8:13 pm

    It’s very educative and comprehensive

    Reply
  6. Bevelyn Eyram Adzikah
    Bevelyn Eyram Adzikah on January 18, 2021 at 8:20 pm

    I have learnt a lot about copyright
    Waz very helpful

    Reply
    • Mabel Kidisil
      Mabel Kidisil on June 17, 2021 at 12:55 pm

      I love this mode of teaching

      Reply
  7. Isaac Opare
    Isaac Opare on January 19, 2021 at 11:06 pm

    I am super excited about what I have learnt about copywriting. Thank you sir.

    Reply
    • Priscilla Yiadom Ofori
      Priscilla Yiadom Ofori on January 20, 2021 at 3:39 pm

      I love this form of teaching.
      Thank you sir.

      Reply
  8. Beatrice Acquah
    Beatrice Acquah on January 21, 2021 at 1:21 pm

    The video is very educative, now i know that copywriting , is the art of writing or using words and visuals to create advert.

    Reply
  9. Poasan Bernice Abanga
    Poasan Bernice Abanga on February 2, 2021 at 2:58 pm

    Thank you sir
    For this page

    Reply
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