This course shares insights into some marketing and advertising strategies that are ideal for business development and campaigns. Learn more

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Course Instructor

MrElad MrElad Author

Currently a PHD Candidate in Educational/ Instructional Technology with AIT/OUM. Holds an MPhil Education degree from Open University Malaysia (OUM). He also holds a Master of Arts degree in Advertising from the University College Kensington (UCK), London, a Diploma Certificate in Social & Citizen Media in Journalism from MKFC Stockholm College, Sweden. BA in Graphic Design from Kwame Nkrumah University of Science & Technology, Kumasi, Ghana. He is currently a Senior Lecturer at the Ghana Institute of Journalism, having lectured for over 13 years and was formerly the Head of Advertising department for two successive terms. He is an Instructor and facilitator at the IPR Ghana professional development department. Prior to joining GIJ, he was an assistant lecturer and Special Education Needs (SEN) tutor at Barking College, Romford, London. He is currently the Founder and online Instructor of Eladhub - an online education website - (www.eladhub.com) to facilitate the integration of Educational Technology into teaching and learning of communication and media courses. Most recently, he has been a leading member of the team of experts for Online Teaching and Learning and the GIJ MOODLE Functionality committee, which was mandated to establish the modalities for the invention of a maiden MOODLE Interface for instruction and conduct of online examinations for the 2019/2020 academic year, which has been largely successful. He has also been a strong advocate and championed the need for Integration of e-leaning into curriculum.

Advertising Creative Strategy

FREE

ADVERTISING MODELS & STRATEGIES

ADVERTISING PLANS AND STRATEGIES

BRIEF AND GOAL FORMULATION

IDEA DEVELOPMENT IN ACTION

INTERNET AND SOCIAL MEDIA ADVERTISING

CAMPAIGN PLANNING

ADVERTISING COPYWRITING PRODUCTION

VISUAL PERSUASION AS A STRATEGY

SOSTAC & SWOT AS STRATEGY

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