This course shares insights into some marketing and advertising strategies that are ideal for business development and campaigns. Learn more
Advertising Creative Strategy
ADVERTISING MODELS & STRATEGIES
Course Code: ELADACS300
Lesson Code: ACS323
Course Overview: This lesson is about the Hierarchy of effects in communication and how to apply them in advertising, by targeting your audience and migrate that from a state of ignorance (unknown) to a state of knowledge and decision making. A purchasing decision.
Lesson Outcome: Learners will familiarize with the various models and strategies for advertising and how to apply them to the marketing and advertising strategy.
Mode of Delivery: Interactive SLIDES Lecture (ISL)
Lesson Test: MCQ Quiz
I have learned that copyright deals with images and creative writing and sometimes sound in the aspect of Broadcast advertising.
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It’s simple and creative…… I’ve learnt a lot from copywriting
I have learned a lot about copywriting and it’s importance to advertising production. Thanks Sir.
Easy to understand and very educative .
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I have learnt a lot about copyright
Waz very helpful
I love this mode of teaching
I am super excited about what I have learnt about copywriting. Thank you sir.
I love this form of teaching.
Thank you sir.
The video is very educative, now i know that copywriting , is the art of writing or using words and visuals to create advert.
Thank you sir
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